Hyper Fit Color Serum

feev Hyper Fit Color Serum is a liquid cheek color that comes in a 10ml (0.34 fl oz) squeeze tube with a slim applicator tip. The formula looks glossy and translucent in the swatches, so it sits on the skin as a sheer, dewy wash of colour rather than a heavy powder finish.

The range spans soft pinks to warmer corals and rosy reds. Shades shown include Pit-A-Pat, Rosy Cozy, No Makeup, Happiness, Pink Bunny and Veil Rose. On the cheek, the colour reads as a natural, buildable flush with a soft glow.

The packaging carries a vegan mark. Choose a shade by undertone: peachy and pink tones for a barely-there look, or deeper rose and coral for a more visible flush.